SHIFT

Building Resilience, Strengthening Leaders, Transforming Lives

Designed by First Responders for First Responders

SHIFT equips first responders, military personnel, EMS, dispatchers, and healthcare workers to take control of their lives, master stress, build resilience, strengthen relationships, and step into their full potentialβ€”both personally and professionally.

Does this sound like you?

  • You come home physically and mentally drainedβ€”even after a "slow" shift.

  • Your sleep is wrecked, and even days off don’t feel restful.

  • Your partner doesn’t feel like they’re getting the best of you anymore.

  • You’ve stepped into leadership and you want to shift from managing people to actually inspiring them.

  • You want to work out, but the motivation just isn’t there.

In the daily grind and under the demands of first responder duties, it’s easy to lose sight of personal growth, relationships, and physical health.

The long shifts, relentless pressure, and emotional toll start to stack upβ€”leaving you exhausted, stressed, and running on fumes.

You think it’s just part of the job, but it doesn’t have to be. And you’re not alone.

Don’t let routine numb you into a state of unfulfilled potential.

🚨It’s time to wake up!🚨

What if you could

  • Avoid burnout and overwhelm

  • Reconnect with your passion

  • Repair strained relationships

  • Lead your team with confidence

  • Build physical and mental resilience

  • Stick to changes for the long-term

Introducing SHIFT

SHIFT is a comprehensive Online Course, Coaching Program, and Community that combines mental and physical conditioning with expert coaching to help first responders break free from stress and overwhelm and build resilience, leadership, and performance skillsβ€”on and off the job.

What’s Included in SHIFT?

  • 13-Week, Step-by-Step Course (see curriculum below)
    Follow a structured roadmap to reclaim your energy, manage stress, and level up in your career. Short lessons on leadership, mindset, and resilience are designed to fit into your unpredictable schedule.

  • 12-Week Comprehensive First Responder Fitness Plan
    Train like an elite firefighter with Matt Chan, conditioning you for the demands of the job while supporting long-term health and durability. His functional fitness plans are built specifically for first responders and require just 30-45 minutes 4x per week.

  • Weekly Action Assignments & Real Accountability
    You won't just follow our structured curriculum, you'll get assignments following each class to put the lessons into action, like practicing mindful breathing, setting clear goals, and implementing actionable leadership.

  • Weekly Coaching and Hot Seat (Mastermind Only)

    Meet with your group coach each week to ask questions. Plus, one member steps into the HOT SEAT to tackle their biggest barriers and toughest challenges. The Hot Seat rotates weekly, ensuring everyone gets a chance to receive focused coaching while also learning from others’ experiences.

  • Bi-Weekly Office Hours
    Submit questions ahead of time or join live to connect with SHIFT coaches, ask questions, and brainstorm ideas as you progress through the course. Whether you need clarity on an assignment, guidance on overcoming obstacles, or real-time feedback to stay on track, these sessions ensure you have the support needed to conquer challenges and keep moving forward.

  • A Private Online Community of First Responders
    A space where you can learn, grow, connect, and be supported by people who actually get it. No judgment. No BS. Just real accountability and transformation.

  • The SHIFT Resource Library
    Including workbooks, goal-setting templates, expert-led video training, and recommended books & podcasts to keep your progress on track

Who is SHIFT for?

SHIFT is for first responders, military personnel, EMS, dispatchers, and healthcare workers who are ready to take control of their time and life.

Keep scrolling to see the full curriculum.

The SHIFT Curriculum

  • WEEK 1: Know Yourself to Grow β€” Your Shift Starts Here

    Ever feel stuck on autopilot? This week, you’ll uncover what’s been holding you back and finally get clear on who you are and where you want to go. When you know yourself, you can grow yourselfβ€”and everything starts to change. You’ll also get grounded in the SHIFT system, meet your community, and unlock your fitness program.

  • WEEK 2: Get Clear β€” Set the Goal That Moves You Forward

    Feel like life’s been calling the shots? This week, you take the wheel. You’ll uncover what’s been blocking your potential, get clear on what truly drives you, and set a goal that actually sticks. No more spinning your wheelsβ€”you’ll build a plan that works, with real clarity and forward momentum.

  • WEEK 3: Build Real Balance β€” Time, Habits & Space to Breathe

    Feel like there’s never enough time? Learn how to take control of your day instead of letting it control you. With help from Chief Mike West, you’ll build habits that stick and create space for what really mattersβ€”even in the middle of the chaos.

  • WEEK 4: Master Your Mind β€” Thoughts, Triggers & Emotional Strength

    Feel irritable and can’t explain why? Ever feel like your mind is running the show? Led by The Keitt Institute, this week helps you take it back. You’ll gain control over your thoughts, understand your triggers, and build emotional strength that holds up in high-stress moments.

  • WEEK 5: The Weight of the Job β€” Stress, Trauma & Taking Care of Your People

    You carry more than most people can imagine. This week, firefighter and trauma counselor Taylor Montey helps you recognize how stress and trauma impact your body, mind, and relationshipsβ€”and how to heal while still showing up strong for others.

  • WEEK 6: Mindfulness, Focus & Control

    When your brain won’t shut off, or the stress won’t liftβ€”this week gives you the tools to reset. You’ll learn to focus under pressure, let go of what’s out of your control, and respond instead of react. It’s mental training for the job and life.

  • WEEK 7: Performance Mindset β€” Training for Confidence & Career

    Want more confidence, clarity, and control? This week, you’ll train your brain like an athlete trains their body. Learn how fitness fuels leadership, sharpens thinking, and helps you perform under pressureβ€”anytime, anywhere.

  • WEEK 8: The Whole Picture β€” Sleep, Nutrition & Spiritual Health

    You can’t run on empty forever. This week zooms out to look at what fuels you. You’ll learn simple, effective ways to sleep better, eat for performance, and recharge your mental and spiritual energyβ€”especially during shift work.

  • WEEK 9: The Heavy Stuff β€” Grief, Substance Use & Silent Struggles

    Do you carry pain no one sees? This is the week we talk about it. You’ll explore grief, substance use, and the silent struggles first responders faceβ€”and how to move through them without shame, hiding, or burnout.

  • WEEK 10: Real Relationships β€” With Cherie Chan

    When the job changes everything, your relationships can suffer. This week, Cherie Chan helps you reconnect, communicate, and build relationships that survive the fireβ€”so you can feel supported, not alone.

  • WEEK 11-12: Trustworthy Leadership for Today β€” With Chief Randy Mirowski

    Leadership isn’t about rankβ€”it’s about trust. If you want to lead with impact, this two-part series is your guide. You’ll explore why leadership burnout is real and how to lead with clarity, competence, and character that people want to follow.

  • WEEK 13: That’s a Wrap β€” Reflect, Celebrate & Move Forward

    This isn’t the endβ€”it’s your launch. You’ll reflect on what you’ve accomplished, celebrate your growth, and set up your strategy to keep moving forward. SHIFT doesn’t just change your seasonβ€”it sets a new standard for how you lead your life.

    (Note: Curriculum subject to change)

Three Steps to SHIFT Your Life

πŸ’ͺStep one:

Rebuild your Strength - Mind & Body

Reconnect with your passion, take control of stress, and build both mental and physical resilience through SHIFT’s 13-week structured roadmap and 12-week fitness plan.

With high-impact lessons on leadership, mindset, and peak performance, you’ll set clear, achievable goals to take your career, health, and leadership to the next level.

πŸš€Step two: Implement & Elevate

Each week, you’ll take real, actionable stepsβ€”whether it’s stress management practices, improving sleep hygiene, or mastering leadership skills.

Through weekly action assignments created and led by expert coaches, you’ll achieve small wins that lead to big momentum and lasting change.

βœ…Step three:

Stay Supported & Keep Growing

Transformation doesn’t happen alone. SHIFT connects you to a private, judgment-free community of first responders facing and overcoming the same challenges.

With coaching office hours, and access to SHIFT’s resource library, you’ll stay motivated, on track, and ready to perform at your bestβ€”on and off the job.


FAQ:

How long will I spend on the course each week?

Expect to spend about 30 minutes a day on the course content and application. Don't worry, we'll help you find the time in your schedule. Workouts are 30–45 minutes, 4x a week. If you are in the mastermind coaching program, you can expect to meet with your small group for 1.5 hours a week.

What is the difference between the self-paced class and the Mastermind?

In the self-paced course, it is recommended that you follow the 13-week progression, but you can progress at your own pace. The mastermind is for those who want more accountability and are more committed to making real changes. The mastermind has an additional 90 minutes of group coaching every week.

What can I expect out of a mastermind group?

Every week you will meet with your dedicated coach and group. You will have the opportunity to review the week's content and track progress. Additionally, every week, one person from the group will be in the "hot seat" where they will receive individualized help from the group in working through barriers, challenges, or goals. This can be anything from your personal to professional life! Learn from each other; each person will be in the hot seat twice!

I work shift work. What if I can't make my groups?

Our coaches are also first responders, so they understand your schedule. Groups will be built to the best of our ability to accommodate your schedule. For example, some groups may be built around specific shift days or on the front/back half of the week.

Is financial assistance available?

We do offer organizational discounts, and portions of your class may be eligible for discounts in Colorado. Just reach out, and we'll help determine if you are a candidate!

Your SHIFT starts now.

Let’s get to work!

Your Expert Teachers

Taylor Montey
Firefighter, Licensed Counselor, Resilience and Performance Coach

Taylor Montey Firefighter, Licensed Counselor, Resilience and Performance Coach

Matt Chan
Fitness Programming

Matt Chan Titan Games Champion, Firefighter, Fitness & Performance Coach

Chief Mike West
Tactical Leadership & Work-Life Balance Expert

Chief Mike West Tactical Leadership & Work-Life Balance Expert

Dr. Jennifer Keitt & Morgan Holmes:
Emotional Intelligence & Relationship Experts

Dr. Jennifer Keitt & Morgan Holmes:  The Keitt Institute Emotional Intelligence & Relationship Experts

Cherie Chan
Nutrition, Relationship, and Wellness Expert

Cherie Chan Nutrition, Relationship and Wellness Expert

Chief Randy Mirowski
Leadership & Performance Mentor

Fire Chief Randy Mirowski, leadership and performance mentor

Special Sessions:

  • πŸ†˜ E.R. Help! β„’: Empowering First Responders to Lead with Emotional Resilience

    Firefighters and first responders face one of the most stressful professions globally, with nearly 50% at risk of burnout. Enter E.R. Help! β„’ Emotional Regulation in Everyday Life led by Dr. Jennifer Keitt & The Keitt Institute, experts in emotional development. This training empowers participants to navigate high-pressure situations while protecting their mental well-being and enhancing their leadership effectiveness by equipping first responders with essential tools for mastering emotional regulation.

  • πŸ”₯ Love in the Fire Service: A Workshop for Firefighters & Their Partners

    Firefighter relationships aren’t like everyone else’s. The job changes everythingβ€”your time, your energy, your priorities. And yet, no one prepares us for how to navigate these challenges before we’re already deep in them. This workshop isn’t about relationship advice. It’s real conversationsβ€”about what it actually takes to make relationships work in the fire service. Get ready, it’s messy.

  • 🌟Trustworthy Leadership for Today
    Led by Chief Randy Mirowskiβ€”Fire Chief of the Year and creator of The Leadership Journeyβ€”this powerful class helps first responders lead with clarity, competence, and character in today’s high-stakes environment. You'll explore the roots of leadership, why burnout is so common, and how to lead in a way people trust and follow. With proven frameworks like Maxwell’s Five Levels and Situational Leadership, you'll walk away with real tools to lead with purpose and resilience.

The Cost of Not Acting: Why First Responders & Organizations Need SHIFT


🚨 Burnout & Turnover Costs

Replacing a single first responder costs between $50,000–$100,000 due to recruitment, training, and lost productivity. (Source: Journal of Occupational Health Psychology)

⚠️ Mental Health & Emotional Fatigue

85% of first responders experience symptoms of mental health conditions like anxiety and PTSD but hesitate to seek help. (Source: SAMHSA)

πŸ›‘ Physical Health Decline & Injury Costs

Cardiovascular disease is the leading cause of on-duty death for firefighters, linked to chronic stress and poor recovery. (Source: National Fire Protection Association)

πŸ’° Operational & Financial Losses

Stress-related illnesses cost organizations $13,000–$15,000 per employee annually in healthcare expenses and workers' compensation claims. (Source: National Institute for Occupational Safety & Health)

πŸ† Why SHIFT is the Solution

  • Prevents burnout and enhances resilience through structured training, expert coaching, and a fitness plan tailored for first responders.

  • Reduces absenteeism and turnover by building a workforce that is mentally, emotionally, and physically stronger.

  • Equips first responders with real-world tools for stress management, leadership growth, and career longevity.

Ready to Start your SHIFT?

Choose Your Plan

Self-Paced Course Access

$1,194

Payment plans available through Klarna

  • Access to the full SHIFT self-paced course (opens August 2025).

  • 12-Week strength and conditioning program designed by Lt. Matt Chan.

  • Unlimited access to a community of first-responders stepping into their potential.

  • Full access to our ever-growing hub of resources for first-responders.

Guided with 3 months of expert Mastermind coaching

$2,994

Payment plans available through Klarna

  • Work with an expert coach in small groups for 3-months to stay accountable and finish strong.

  • 12-Week strength and conditioning program designed by Lt. Matt Chan

  • Unlimited access to a community of first-responders stepping into their potential.

  • Full access to our ever-growing hub of resources for first-responders.

Your SHIFT starts August, 2025

Sign up above to invest in yourself and lock in the lowest price that SHIFT will ever be available for.

Have questions before you sign up?

Email us at [email protected]

Need a payment plan?

During checkout, you can use Klarna to spread payments over 3-18 months and pay monthly instead.

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