Building Resilience, Strengthening Leaders, Transforming Lives
Designed by First Responders for First Responders
SHIFT equips first responders, military personnel, EMS, dispatchers, and healthcare workers to take control of their lives, master stress, build resilience, strengthen relationships, and step into their full potential—both personally and professionally.
Does this sound like you?
You come home physically and mentally drained—even after a "slow" shift.
Your sleep is wrecked, and even days off don’t feel restful.
Your partner doesn’t feel like they’re getting the best of you anymore.
You’ve stepped into leadership and you want to shift from managing people to actually inspiring them.
You want to work out, but the motivation just isn’t there.
In the daily grind and under the demands of first responder duties, it’s easy to lose sight of personal growth, relationships, and physical health.
The long shifts, relentless pressure, and emotional toll start to stack up—leaving you exhausted, stressed, and running on fumes.
You think it’s just part of the job, but it doesn’t have to be. And you’re not alone.
Don’t let routine numb you into a state of unfulfilled potential.
🚨It’s time to wake up!🚨
What if you could
Avoid burnout and overwhelm
Reconnect with your passion
Repair strained relationships
Lead your team with confidence
Build physical and mental resilience
Stick to changes for the long-term
Introducing SHIFT
SHIFT is a comprehensive Online Course, Coaching Program, and Community that combines mental and physical conditioning with expert coaching to help first responders break free from stress and overwhelm and build resilience, leadership, and performance skills—on and off the job.
What’s Included in SHIFT?
Everything you need to build resilience, lead better, and actually stick with it.
A Step-by-Step Resilience Training Program
Follow a structured roadmap to reclaim your energy, manage stress, and level up in your career. Designed to fit into your unpredictable schedule with short, high-impact lessons built for shift workers. — $997 Value
Expert-Led Coaching Sessions & Special Presentations
13 weeks of content from licensed counselors, fire service leaders, fitness coaches, grief educators, relationship experts, and emotional intelligence specialists — all built specifically for first responders and their families. — $1,497 Value
Matt Chan's 12-Week Fitness Plan
Matt Chan is a 4x CrossFit Games Top 10 finisher, Titan Games Champion, and an active firefighter who has dedicated his career to building programs that keep first responders strong, healthy, and in the field longer. His 12-week functional fitness plan requires just 30-45 minutes, 4x per week — no fancy gym needed — and is designed specifically for the physical demands and recovery needs of first responders. — $50 Value
Weekly Action Assignments & Real Accountability
Put the coursework into action every single week — not just watch and forget. Whether it's practicing stress relief strategies, improving sleep, or strengthening leadership skills, every week moves you forward. — $297 Value
Hot Seat & Coaching Sessions
Weekly group coaching plus the rotating Hot Seat — where one member gets focused coaching on their toughest challenge while everyone learns. Real accountability, real breakthroughs. — $497 Value
Private First Responder Community
A judgment-free space with people who actually get it. No BS. Real accountability and connection with people living the same life as you. — $197 Value
SHIFT Resource
Library Workbooks, goal-setting templates, expert video training, and recommended books and podcasts — all organized and ready inside the portal the moment you log in. — $197 Value
Total Program Value: $3,732 Value
Who is SHIFT for?
SHIFT is for first responders, military personnel, EMS, dispatchers, and healthcare workers who are ready to take control of their time and life.
Keep scrolling to see the full curriculum.
Fall cohort · Aug 24 — week before Thanksgiving
The Full 13-Week SHIFT Journey
Built by first responders, for first responders. Every week earns the next.
Weeks 1–3 · Foundation — Most programs start with tactics. SHIFT starts with you. Before anything else, you need a clear picture of where you are, what you want, and how you actually operate under pressure.
- How to navigate the SHIFT platform
- Why balance is the foundation of performance
- Sign up for Matt Chan's 12-week fitness program
- Explore your passion and what drives you
- Set your main goal with a concrete plan
- Identify why past goals failed — and fix that
- Face the fears that have been holding you back
- The 4 keys to changing behavior most people never learn
- Take back control of your time
- How consistent small actions transform your identity
Weeks 4–6 · Your world — Your body, your mindset, your relationships. These are the pillars that keep you standing when the job tries to knock you down. Each one gets its own expert.
- How fitness directly impacts stress and mental resilience
- Simple nutrition habits that actually stick
- Building consistency that fits your real life
- Live Q&A with Riley (recorded)
- Understand how you naturally react under stress
- Build a circle of control that protects your energy
- Values and affirmations as anchors in chaos
- Personality insights that reveal your blind spots
- The unique challenges fire service relationships face
- How to rebuild connection when the job pulls you apart
- Why apologies and forgiveness are non-negotiable for trust
- Vision boarding as a couples tool — and for yourself
Weeks 7–9 · The hard stuff — Stress, trauma, grief, substance use, emotional regulation, and sleep. Things every first responder is carrying but rarely talks about. This is where we go there.
- Allostatic load — how stress stacks up in the body
- What to do after a tough call to protect your wellbeing
- Grief — how it impacts the brain, body, relationships, and identity
- Understanding and navigating substance use in first responders
★ Jeanette Jennings, LPC, ADDC — Substance Use
- The CBT triangle: thoughts → feelings → actions
- Simple daily check-ins to build self-awareness
- How emotional patterns show up under pressure
- Tools to respond instead of react in high-stakes moments
- How your circadian rhythm and sleep drive actually work
- Using naps as a shift worker's secret weapon
- Light exposure, caffeine timing, and your "sleep cave"
- Supplements that help — and ones that hurt
Weeks 10–13 · Leadership — Leadership is intentionally last. You can't lead a crew, a family, or a department if you're running on empty. You've spent 9 weeks building that. Now we apply it.
- What leadership looks like today — and why it's harder than ever
- Leadership burnout and the challenges leaders face quietly
- Why trust is the most important currency in leadership
- The Leadership Triangle: character, competence, vision
- What kind of leaders people actually want to follow
- Maxwell's Five Levels of Leadership
- How to adjust your style for what the moment needs
- Do your people trust you, want to follow, feel supported?
- What kind of leader do people actually experience from you?
- How to lead with intention instead of just reacting
- Navigating your crucible moment — what it made you
- Leadership shows up in the small things, every day
- Side-by-side reflection with your original self-assessment
- 90-day intention setting
- What habits do you keep? What still needs adjusting?
- Continued access to community, content, and future updates
Bonus sessions — Full standalone trainings from outside experts woven into the program timeline. These are included, not add-ons.
Everything in SHIFT — This isn't a video course you buy and forget. It's a fully supported program with coaching, community, and accountability built in from day one.
Three Steps to SHIFT Your Life
💪Step one:
Rebuild your Strength - Mind & Body
Reconnect with your passion, take control of stress, and build both mental and physical resilience through SHIFT’s 13-week structured roadmap and 12-week fitness plan.
With high-impact lessons on leadership, mindset, and peak performance, you’ll set clear, achievable goals to take your career, health, and leadership to the next level.
🚀Step two: Implement & Elevate
Each week, you’ll take real, actionable steps—whether it’s stress management practices, improving sleep hygiene, or mastering leadership skills.
Through weekly action assignments created and led by expert coaches, you’ll achieve small wins that lead to big momentum and lasting change.
✅Step three:
Stay Supported & Keep Growing
Transformation doesn’t happen alone. SHIFT connects you to a private, judgment-free community of first responders facing and overcoming the same challenges.
With coaching office hours, and access to SHIFT’s resource library, you’ll stay motivated, on track, and ready to perform at your best—on and off the job.
FAQ:
How long will I spend on the course each week?
Expect to spend about 30 minutes a day on the course content and application. Don't worry, we'll help you find the time in your schedule. Workouts are 30–45 minutes, 4x a week. If you are in the mastermind coaching program, you can expect to meet with your small group for 1.5 hours a week.
What is the difference between the self-paced class and the Mastermind?
In the self-paced course, it is recommended that you follow the 13-week progression, but you can progress at your own pace. The mastermind is for those who want more accountability and are more committed to making real changes. The mastermind has an additional 90 minutes of group coaching every week.
What can I expect out of a mastermind group?
Every week you will meet with your dedicated coach and group. You will have the opportunity to review the week's content and track progress. Additionally, every week, one person from the group will be in the "hot seat" where they will receive individualized help from the group in working through barriers, challenges, or goals. This can be anything from your personal to professional life! Learn from each other; each person will be in the hot seat twice!
I work shift work. What if I can't make my groups?
Our coaches are also first responders, so they understand your schedule. Groups will be built to the best of our ability to accommodate your schedule. For example, some groups may be built around specific shift days or on the front/back half of the week.
Is financial assistance available?
We do offer organizational discounts, and portions of your class may be eligible for discounts in Colorado. Just reach out, and we'll help determine if you are a candidate!
Your SHIFT starts now.
Let’s get to work!
Your Expert Teachers
Taylor Montey
Firefighter, Licensed Counselor, Resilience and Performance Coach
Matt Chan
Fitness Programming
Chief Mike West
Tactical Leadership & Work-Life Balance Expert
Dr. Jennifer Keitt & Morgan Holmes:
Emotional Intelligence & Relationship Experts
Cherie Chan
Nutrition, Relationship, and Wellness Expert
Chief Randy Mirowski
Leadership & Performance Mentor
Special Sessions:
🆘 E.R. Help! ™: Empowering First Responders to Lead with Emotional Resilience
Firefighters and first responders face one of the most stressful professions globally, with nearly 50% at risk of burnout. Enter E.R. Help! ™ Emotional Regulation in Everyday Life led by Dr. Jennifer Keitt & The Keitt Institute, experts in emotional development. This training empowers participants to navigate high-pressure situations while protecting their mental well-being and enhancing their leadership effectiveness by equipping first responders with essential tools for mastering emotional regulation.
🔥 Love in the Fire Service: A Workshop for Firefighters & Their Partners
Firefighter relationships aren’t like everyone else’s. The job changes everything—your time, your energy, your priorities. And yet, no one prepares us for how to navigate these challenges before we’re already deep in them. This workshop isn’t about relationship advice. It’s real conversations—about what it actually takes to make relationships work in the fire service. Get ready, it’s messy.
🌟Trustworthy Leadership for Today
Led by Chief Randy Mirowski—Fire Chief of the Year and creator of The Leadership Journey—this powerful class helps first responders lead with clarity, competence, and character in today’s high-stakes environment. You'll explore the roots of leadership, why burnout is so common, and how to lead in a way people trust and follow. With proven frameworks like Maxwell’s Five Levels and Situational Leadership, you'll walk away with real tools to lead with purpose and resilience.
The Cost of Not Acting: Why First Responders & Organizations Need SHIFT
🚨 Burnout & Turnover Costs
Replacing a single first responder costs between $50,000–$100,000 due to recruitment, training, and lost productivity. (Source: Journal of Occupational Health Psychology)
⚠️ Mental Health & Emotional Fatigue
85% of first responders experience symptoms of mental health conditions like anxiety and PTSD but hesitate to seek help. (Source: SAMHSA)
🛑 Physical Health Decline & Injury Costs
Cardiovascular disease is the leading cause of on-duty death for firefighters, linked to chronic stress and poor recovery. (Source: National Fire Protection Association)
💰 Operational & Financial Losses
Stress-related illnesses cost organizations $13,000–$15,000 per employee annually in healthcare expenses and workers' compensation claims. (Source: National Institute for Occupational Safety & Health)
🏆 Why SHIFT is the Solution
Prevents burnout and enhances resilience through structured training, expert coaching, and a fitness plan tailored for first responders.
Reduces absenteeism and turnover by building a workforce that is mentally, emotionally, and physically stronger.
Equips first responders with real-world tools for stress management, leadership growth, and career longevity.
Ready to Start your SHIFT?
Choose Your Plan
Self-Paced Course Access
$1,194
Payment plans available through Klarna
Access to the full SHIFT self-paced course (opens August 2025).
12-Week strength and conditioning program designed by Lt. Matt Chan.
Unlimited access to a community of first-responders stepping into their potential.
Full access to our ever-growing hub of resources for first-responders.
Guided with 3 months of expert Mastermind coaching
$2,990
Payment plans available through Klarna
Work with an expert coach in small groups for 3-months to stay accountable and finish strong.
12-Week strength and conditioning program designed by Lt. Matt Chan
Unlimited access to a community of first-responders stepping into their potential.
Full access to our ever-growing hub of resources for first-responders.
Your SHIFT starts August, 2026
Sign up above to invest in yourself and lock in the lowest price that SHIFT will ever be available for.
Have questions before you sign up?
Email us at [email protected]
Need a payment plan?
During checkout, you can use Klarna to spread payments over 3-18 months and pay monthly instead.
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